26 October – ICAS Insights: Making the most of your social media

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ICAS Insights: Making the most of your social media

Date: Tuesday 26 October, 2021

Time: 11am BST (1 hour) 

Event summary

It’s a fact of life that online networking is and will continue to be an essential element in business and career development. The COVID-19 pandemic made people more aware of the importance of their online presence, and even after the return of physical networking, what you do online will become increasingly important.

During this session, Gordon White, MD of media marketing agency fatBuzz, will demonstrate how to ensure your personal brand is adequately represented on social channels, especially LinkedIn, the defacto business networking site. Whether you are using these online channels for business development or career development, there will be something for you.

Rather than focusing on the features of LinkedIn, this session will provide practical examples about how to optimise your profile to allow the LinkedIn algorithm to assist you in making meaningful connections. Then, using real-life examples, we will look at converting your contacts into genuine and fruitful relationships.

Key themes and topics

• Optimising your personal profile on LinkedIn
• Being aware of how your personal brand is projected on all social media channels
• Finding and connecting with relevant people using Advanced Search
• Converting contacts to meaningful business relationships
• Establishing and projecting your expertise
• Learning from the data

Who are the speakers?

• Gordon White, MD, fatBuzz

(Please note that views and opinions expressed by speakers at ICAS webinars are their own and not necessarily reflective of ICAS’ views.)

Who’s this for?

• All ICAS Members and Students

Counts as CPD activity

• Depending upon your individual role and training and development needs, watching this webinar can count towards your annual Continuing Professional Development (CPD) requirement. By signing up to an ICAS event you are agreeing to our terms and conditions. Click here to find out more.